5 Steps to SEO Domination

Want to buy magnesium supplements from Jigsaw Health?  We’ve pieced together an amazing formula…so good in fact, it powers the The Man of Steel!  :)

0-superman

Jigsaw Magnesium w/SRT is my company’s top-rated, best-selling product.  Therefore, “magnesium supplement” and “magnesium supplements” are our most important keywords.  Right?

Well, because of some stupid, easily avoidable mistakes I was making, Lord Google wasn’t even putting www.JigsawHealth.com in the top 200 results for either keyword.  Not until I learned and applied Chris Drake’s 5 Steps to SEO Domination.

1. Choose a two-word phrase you want to rank highly on.

We chose “magnesium supplements” because Google AdWords showed this had the highest traffic.

1-magnesium-supplements-adwords

Background: This was ironically both the easiest and hardest thing for me to do.  For the last two years, we’ve been trimming Jigsaw’s product line from 138 SKUs (unwieldy and totally unprofitable) down to the current 28, with the top 5 products accounting for 80% of revenue and 90% of gross profit.  I know that we’re a magnesium supplement company. But it’s hard to draw that line in the sand, at the risk of ignoring all your other kids.

So once you’ve chosen what to focus on, how do you apply it?  I’m glad you asked.

2. Modify your Title Tag

Everyone knows that Title tags are important to Google.  And I’ve always heard, “The more keywords you can shove in there, the better!” So you end up with pages names that are 300 characters long trying to get every long-tail term one can imagine.

2-old-title-tag

Well, Chris Drake’s big on keyword density, which is also important to Google, as every one knows.  BUT…who really practices the discipline of saying, “I will *only* put Magnesium Supplements in my title tag.” to actually achieve keyword density?  There’s beauty in restraint. And it works, as you will see.

Important Caveat: Since your Title Tag is the text that displays in Google SERPs, it’s good to use *some* branding with a generic phrase like “magnesium supplements”.  The title tag we used: “Magnesium Supplements | Jigsaw Health”.

3-new-title-tag

3b-magnesium-supplement-google-serp

Tight baby…tight like a tiger!  ;-)

3. Change the design of the home page.

Our homepage sucked for SEO.  The copy was good and inviting, but it did nothing to help us rank.  There was absolutely NO FOCUS!

4-old-home-page-2

So we took a look at the decision we made in #1 and said, “Dammit, our company is about magnesium supplements.  That’s what our homepage is going to reflect.”  Now our “hero” graphic (bottle) and primary call-to-action (“Learn More” button) are related to our core — Jigsaw Magnesium w/SRT.

5-new-home-page-2

We also added body copy laced heavily with the magnesium supplement keyword.  This copy is not so much for reading as it is for optimizing and increasing keyword density, though each section is designed to appeal to one of the four buying modalities.  (Bonus points if you can tell which goes to which!)

6-new-home-page-body-copy

4. Creative H1 and H2 tags.

Chris Drake really nailed it with this one.  It seems Google has increased the importance of H1 and H2 tags.  Check this technique out:

Here’s what the visitor sees:

7a-h1-reader-view1

But here’s what it looks like to Google (with CSS disabled):

7c-h1-css-styles-disabled

Here’s the source code:

7b-h1-html

Result of #2, #3, and #4:

In about 4 days, Lord Google bumped us from outer-space to 27th for “magnesium supplements”.  About 10 days later, we were the second listing on page 2 (position 12)!!

But frankly, page 2 is still outer-effin-space. When was the last time you went to the second page of search results?  Hell, when was the last time you scrolled to the bottom of page 1?

And 60 days later — today — we’re still stuck in position 12.

Which leads me to #5…

5. Get relevant inbound links.

The SEO gurus I have read say, “What you say about yourself (ie. title tag, body copy, etc.) accounts for only about 20% of your Google rank.  Meanwhile, what others say about you (ie. inbound links) accounts for 80% of your keyword ranking.”

Sh*t.

Getting links to a cat playing keyboard is one thing.  Getting links to a vitamin company?  BORING!!!

So now you know why I wrote this post.  =)  Sure, the info in steps 1 – 4 are totally effective.  But I’m being a link whore right now!

So how will I go about getting more inbound links? For starters, I sure would appreciate anyone out there with a blog that thought this article was interesting and wants to throw up something like this in the first paragraph of your review:

I read a wicked cool SEO article about Jigsaw Health, which sells kick arse <a href=”http://www.jigsawhealth.com”>magnesium supplements</a>.

If you post something, may God shine his love and light upon you.  (And hopefully you’re not doing something lewd or illegal when that happens.)  And come back here and leave a comment linking to your link.  I’ll send you a prize which in all likelihood will be a roll of toilet paper.

8-toilet-paper

(And if you don’t post something, may the fleas of a thousand camels infest your groin.)

At this point, some of you may be asking, “Why did you choose to use your homepage and not the actual product page?”  Simple.  WAAAAAAAY more existing inbound links to our homepage than our product page.  So in a way, we kind of hijacked those links.  And I think the presence of those links had as much to do with us sky-rocketing through the SERPs as #2, #3, or #4.

But no one really knows the inner workings of Lord Google, do they.

6. BONUS!  URLs matter.

Notice how Google bolds the word magnesium?  Yep.  This helps your keyword density.  (I’m gonna be doing quite a few page renames and 301 redirects in the near future.)

9-keyword-bolding

7. BONUS!  Cut out the clutter!

Here’s a peek at the new slimmed down design we’ll be launching in a few weeks or months.  Minimize and streamline baby!

10-new-homepage-design

Mucho Gracias

For teaching me these 5 Steps to SEO Domination, I show ENORMOUS gratitude to my friend Chris Drake, who founded the unhackable secure web hosting company, FireHost.  Link juice baby!  =)

And much love to Jeffrey & Bryan Eisenberg who have taught me so much about doing business on the web, conversion, persuasion, focus, buying modalities…I am in your debt.  These guys are the real deal and can help you improve your website conversion rate.

Leave a Comment

I’m dying to hear what you think.

UPDATE: We’ve moved from #12 to #11.  Keep those inbound links coming peeps!

magnesium-supplements-at-11

48 thoughts on “5 Steps to SEO Domination”

  1. Thanks for the mentions Patrick. There’s so many intangibles when you focus – SEO is just one of them. I’m so proud on what you’ve done with Jigsaw Health. Bravo.

  2. Patrick, in addition the smartest guy in Texas (@chrisdrake) and the finest creative dude around (@barthesis) we all have twitter and seesmic to thank.

    I am day trading good ideas by just listening to observations, teachings and rants of people I respect and just plain like!

    Your one of them Patrick, lets all keep our passions going and help each other where ever they can!

  3. Chase, yeah I learned about “google personalization” the hard way. Got really excited when http://www.Jigsawhealth.com shot up to position 2 in the first 4 days. But when I logged out, I found us at 27th.

    Chris and I have also been noticing different non-personal rankings based on googling in Phoenix or Dallas.

    Know one will ever truly understand the ways of Lord Google. ;-)

  4. Nice article. I like the redesign. Very clean. I’ll add that tag on my blog outlets except I won’t share this one with Mike. ;)

  5. Thx Josh! Btw, my girlfriend is taking her real estate tests this week, so I passed along your blog to her.

    PS – Like I said in this post, I’d most certainly appreciate a link to JigsawHealth.com with the words “magnesium supplements” if you can think of an interesting way to spin it for your blog. Cheers!

  6. That has to be the funniest way I have ever read about SEO techniques! Cuddos for your humor – I will be following and looking for your next post on Link Juice!

    “Pay it Forward”

  7. In this five working tips firstly told for choosing two main word then modify the title and tag then choose a nice design for your home page then have to create h1 and h2 tag after that worked for a final link.At last don’t forget to add a comment section at the bottom of the page.

  8. In this five working tips firstly told for choosing two main word then modify the title and tag then choose a nice design for your home page then have to create h1 and h2 tag after that worked for a final link.At last don’t forget to add a comment section at the bottom of the page.

  9. Great post, its good to see the basics simply explained. Also don’t forget that search engines can’t see your images and using ALT tags behind your images is another way to power your selected keyword for that URL. But don’t stuff the ALT with your keywords just use it within a small sentence.

    An SEO Agency can advise you on how to do it correctly or assist you on which keywords to go after. Great post though thanks Editweapon!

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  12. You can certainly see your expertise within the paintings you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. All the time go after your heart.

  13. Great way to show what Google is looking for and how it views your website. I’m going to apply these guidelines to my own website, thanks again for posting in such an easy to understand way!

  14. This design is wicked! You obviously know how
    to keep a reader amused. Between your wit and your videos, I was
    almost moved to start my own blog (well, almost…HaHa!

    ) Great job. I really enjoyed what you had to say, and more than that, how
    you presented it. Too cool!

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  17. You posted this in Aug, 2009 and you’re #14 as of March 14, 2013 for ‘magnesium supplements.’

    Is there any follow up on what you have, or have not done since the writing of this article to [try to] advance or maintain your position in 3 years? Is the top of page two the best a business can hope for when in the shadows of vitaminshoppe.com and gnc.com?

    Like you said, “Does anyone look at the second page? …Or the bottom of the first?” – makes me think that all the effort in awkwardly optimizing your H tags and asking for back links, just to make it closer to the top of the pile that’s rarely seen, is futile.

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