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	<title>editweapon.com &#187; Michele Miller</title>
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	<link>http://editweapon.com</link>
	<description>Adventures &#38; mishaps in business, marketing, technology, and design.</description>
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		<title>Copywriting for the Spontaneous Buying Modality</title>
		<link>http://editweapon.com/spontaneous-buying-modality/</link>
		<comments>http://editweapon.com/spontaneous-buying-modality/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 00:27:48 +0000</pubDate>
		<dc:creator>Editweapon</dc:creator>
				<category><![CDATA[Before & After]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Michele Miller]]></category>
		<category><![CDATA[Wizard Academy]]></category>

		<guid isPermaLink="false">http://editweapon.com/?p=161</guid>
		<description><![CDATA[I attended Michele Miller&#8217;s class, Wonder Branding at Wizard Academy.  It was mediocre at best&#8230;Not!!! It was a fantastic class.  I especially appreciated learning about the physiological differences between men&#8217;s and women&#8217;s brains. (At lunch Michele and I talked about how this might relate to Skip Moen&#8217;s, The Scriptural Role of the &#8216;ezer.) Our homework [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I attended <a href="http://www.americansmallbusiness.com/profile.asp?EditorID=26">Michele Miller&#8217;s</a> class, <a href="https://wizardacademy.org/scripts/prodList.asp?idCategory=110">Wonder Branding at Wizard Academy.</a>  It was mediocre at best&#8230;Not!!!</p>
<p>It was a fantastic class.  I especially appreciated learning about the physiological differences between men&#8217;s and women&#8217;s brains.  (At lunch Michele and I talked about how this might relate to Skip Moen&#8217;s, <a href="http://skipmoen.com/products/ezer">The Scriptural Role of the &#8216;ezer.</a>)</p>
<p>Our homework assignment was to write copy for one of the four &#8220;buying modalities&#8221; that she discusses in her book.  (I blogged about buying modalities in my post, <a href="http://editweapon.com/30-seconds-mint/">Why the First 30 Seconds at Mint.com are Way Better than the First 30 Seconds at Your Website</a>.)  I chose to write this text for the &#8220;Spontaneous&#8221; modality, mostly because I don&#8217;t feel like I write very well for that modality.</p>
<p>Spontaneous is characterized by words like &#8220;flamboyant&#8221;, &#8220;unpredictable&#8221;, &#8220;unconventional&#8221;, &#8220;free-spirited&#8221;, &#8220;dynamic&#8221;&#8230;greatest fear = &#8220;boredom&#8221;.</p>
<p>Here&#8217;s my first take, which was created the last 2 minutes of my morning shower, plus another 5 while dripping wet:</p>
<div style="font-size: 11px;"><object height="81" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?track=secret-agent-ad-for-jigsaw-complete"></param><param name="wmode" value="transparent"></param><param name="allowscriptaccess" value="always"></param>  <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?track=secret-agent-ad-for-jigsaw-complete" type="application/x-shockwave-flash" width="100%" wmode="transparent"></embed></object>
<div style="padding-top: 5px;"><a href="http://soundcloud.com/editweapon/secret-agent-ad-for-jigsaw-complete">Secret Agent Ad for Jigsaw Complete &#8211; Take 1</a>  by  <a href="http://soundcloud.com/editweapon">editweapon</a></div>
</div>
<blockquote><p>You mean you&#8217;ve already done the work for me?</p>
<p>We know you love adventure, romance, galavanting around Italy shooting bad guys and blowing up evil lairs with your secret agent lover.</p>
<p>But Vitamins?  ugh&#8230;Boring!!!</p>
<p>And yet you know, know, know that you need em, need em, need em!!</p>
<p>Well our expert team of agents at Jigsaw Health has meticulously pieced together the exact combination of nutrients you need every day into one product &#8212; Jigsaw Complete.  </p>
<p>And with our handy packets, you&#8217;ll be out the door in minutes when you get that assignment in France.</p>
<p>So don&#8217;t put this quick purchase off another minute!  There&#8217;s no commitments or contracts.  Just a simple phone call to our agents at 1-800-007-0077 or order online at our secure, secret portal, jigsaw007.com.  That&#8217;s 1-800-007-0077 or jigsaw007.com.  </p>
<p>And don&#8217;t worry, your secret is safe with us.</p></blockquote>
<p>The class got a kick out of me commercializing it up with sound effects, etc.  And to be honest, I spent more time on the explosion sound than the copy.  But that&#8217;s just how I roll.  (Sorry Michele.)</p>
<p>And then Michele and the other students got all editweapony on me!  Maistro, play Take 2:</p>
<div style="font-size: 11px;"><object height="81" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?track=secret-agent-ad-for-jigsaw-complete-take-2"></param><param name="wmode" value="transparent"></param><param name="allowscriptaccess" value="always"></param>  <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?track=secret-agent-ad-for-jigsaw-complete-take-2" type="application/x-shockwave-flash" width="100%" wmode="transparent"></embed></object>
<div style="padding-top: 5px;"><a href="http://soundcloud.com/editweapon/secret-agent-ad-for-jigsaw-complete-take-2">Secret Agent Ad for Jigsaw Complete &#8211; Take 2</a>  by  <a href="http://soundcloud.com/editweapon">editweapon</a></div>
</div>
<p>(Changes bolded)</p>
<blockquote><p><strong>Your life is all action!</strong></p>
<p>We know you love adventure, romance, galavanting around Italy shooting bad guys and blowing up evil <strong>hideouts</strong> with your secret agent lover.</p>
<p>But Vitamins?  ugh&#8230;Boring!!!</p>
<p>And yet you know, know, know that you need em, need em, need em!!</p>
<p>Our <strong>cracker jack team of agents</strong> at Jigsaw Health has meticulously pieced together the exact combination of nutrients you need every day into one product &#8212; Jigsaw Complete.  </p>
<p>And with our <strong>grab-and-go</strong> packets, you&#8217;ll be out the door in minutes when you get that assignment in <strong>Istanbul</strong>.</p>
<p>Don&#8217;t put this purchase off another minute!  There&#8217;s no commitments or contracts.  <strong>Your next assignment, should you choose to accept, is to go to jigsaw007.com</strong>
</p></blockquote>
<p>Not bad, eh?</p>
<p>Btw, I threw together <a href="http://www.jigsawhealth.com/secret-agent/">this &#8220;secret agent&#8221; landing page for jigsaw007.com.</a>  And I might just actually have this spot produced professionally (or at least, <em>more professionally</em>) and then buy some space.  What the hell&#8230;stranger things have happened.</p>
<p>Let me know what you think by leaving a comment.  Or just <em>buy</em> Jigsaw Complete and use the 007 coupon code for $10 off so I can see if it <em>really</em> worked.</p>
<p>Thanks to the members of the Pokey Little Pup-inators class for a great 2 days.  =)<br />
<a href="http://editweapon.com/wp-content/uploads/2009/04/classphoto041509.jpg"><img src="http://editweapon.com/wp-content/uploads/2009/04/classphoto041509-300x225.jpg" alt="classphoto041509" title="classphoto041509" width="300" height="225" class="alignleft size-medium wp-image-169" /></a></p>
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